January 18, 2017

New Year, New Look

By Bellwether

Share this article

Bellwether was founded in 2009 with the vision of a world in which race, ethnicity, and income no longer predict life outcomes for students. There were four of us here at the beginning, education leaders with expertise in strategy, policy, and talent. We wanted to bring those skills to help education organizations in the public, nonprofit, and private sectors dramatically accelerate results for underserved students.
We believed then — as we do now — that the only way to ensure that all children have access to high-quality schools is to take a holistic approach to education’s most pressing challenges. And we sought to build a nonprofit where we’d all be proud to work.
Fast forward eight years to 2017: Our staff has grown from four to over fifty, and we’ve served over 325 clients and counting! While a lot has happened in that time, what hasn’t changed are our core values and commitment to quality, cutting-edge solutions to the most longstanding and complicated problems facing the education sector.
Bellwether has grown in people power, experience, and sophistication, and we wanted that to show on the outside, too. To mark our eighth year — and to honor our founding vision — we’ve refreshed our brand. See for yourself:

Before

Before


After

After


You might be asking yourself, why bellwether? Here’s a definition:
‘BEL-‚weth- r noun; A leader of a movement or activity; also, a leading indicator of future trends.
Our new logo is just that: a leading indicator, with a compass dial symbolizing our work as trailblazers, guides, and trusted advisers. We’re moving the needle forward.
We’re excited to debut this new look for the new year, and look forward to rolling up our sleeves with so many inspiring organizations who share our commitment to serving students — in 2017 and beyond.

More from this topic

Processing...
Thank you! Your subscription has been confirmed. You'll hear from us soon.
ErrorHere